Practices must continually drive new patients in the door in order to maintain a viable practice. Marketing, professional referrals and good word of mouth brings them in the door. After that, it’s up to YOU, the practice staff whether they stay or they don’t. Whether a patient remains with your practice is dependent on the experience you provide. Providing a positive and memorable experience for your patient is the key to long term success in your career. “Success in your career” does not simply refer to financial rewards, promotions or the like. These are all great things, but they are not what I would consider to be true success. True career success comes from the deep satisfaction you’ll have when you bring your personal best to everything you do .